Giro New Road 2013 Spring/Summer Collection

The line between performance and lifestyle has been blurred in the context of fashion. This has been apparent in various fields whether it be running or cycling and you need look no further than brand Giro. Californian cycling brand Giro fully embraces the relationship and follows in the footsteps of several other performance-minded cycling brands in creating its own line of aesthetically-minded performance wear. The New Road collection ensures a clean and seamless transition off the bike and into the office among other exploits with a full collection seen here.

Changing the Uniform of Speed

Design Details

Design Theory