Essentials: Kenny Mac

Usually the term “entrepreneur” implies a certain youth, perhaps even an air of development. In the case of Kenny Mac though, the term can be taken to mean someone that is constantly reinventing himself. After founding and selling the successful marketing company Direct Impulse to Alloy Inc. while still in college, Kenny graduated to working with an impressive selection of diverse brands. From established magazines such as Rolling Stone and VIBE, to high-end lifestyle brands such as Diesel and Belvedere Vodka, Mac’s experience and leadership have had a major impact within various niches. Recently, the entrepreneur has founded Creative Contraband, a company targeted at partnering creative minds and brands for innovative collaborative projects and also sits as show director for PROJECT MVMNT. The latest edition of Hypebest Essentials reveals the tools Kenny uses to keep up with an undoubtedly jam-packed schedule.

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