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If you fondly recall rewinding the AND1 Mixtape series until the reel tangled in the VHS machine, then you are also familiar with DJ Set Free‘s work. Born in New York and raised in Philadelphia, Set Free gives new meaning to the term “jack of all trades,” having worked with a myriad of successful companies over the course of his career. A go-to personality in the entertainment industry and renowned for his ability to translate breakthrough ideas into successful marketing tools, Set Free has worked with everyone from Nike, EA Sports, Nixon, adidas and Mos Def to publications like The New York Times, Slam Magazine, Complex, and King Magazine while his partnership with Robot Films’ Chris Robinson has seen him writing treatments and directing music videos. For the multidisciplinary artist, life is simply a matter of assuming control. Take a look at DJ Set Free’s necessary tools for world domination in the latest edition of our Essentials.