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Coca-Cola x HUMAN MADE Installation at PRESENT LONDON
Continuing our extensive coverage on Coca-Cola‘s collaborative range with NIGO‘s HUMAN MADE brand, we head west from a Tokyo launch party to highlight retail space PRESENT LONDON‘s decorative installation for the aforementioned heritage line. In regard to the complementing partnership, NIGO explains “I have been wearing Coco-Cola since back in high school – be it vintage T’s or my retro red Coke leather jacket, which is one of my most prized possessions. I was also the Japan Coca-Cola yo-yo champion back in the 80s, so this collaboration was a long time coming!” With just a small run of T-shirts and crewneck sweatshirts currently available at PRESENT, the entire collection will begin hitting select stockists in the coming weeks.