A-Trak and So Me Clash for adidas Originals
We’ve seen an enticing list of captivating campaigns from adidas Originals in recent times, and its latest deliverance for Spring/Summer 2013 is another energetic dispatch. Packed with creative direction and urban livelihood, “Unite All Originals” calls upon A-Trak and So Me to launch the campaign – which aims to connect international artists of various disciplines to create something truly unique. This short number shows ubiquitous DJ and producer A-Trak rework his single “Landline” with ambient sounds featured in the footage, while Parisian visual artist So Me contributes colorful graphic iterations – recognizable to his known work for Ed Banger Records. Editing between the streets and the studio, the howitzer beat is construct over evocative imagery, flaunting the duo’s dynamic craftsmanship with aplomb flair. Head over to the Creative Collision webpage for more on the campaign.