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Under Armour Armour39

While other products on the market have promised to keep users accountable for daily caloric and exercise needs, the Armour39 from Under Armour promises to measure “will-power.” How you might ask? Using a sensor that straps to your chest, metrics regarding activity is funneled through an advanced algorithm that in turn takes into account your activity’s duration, body position, heart rate, intensity and calories burned – then considers it in light of your individual profile and logs it via smartphone. The latest tool in turning everyone into Ivan Drago will ship in March.

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