That Food Cray !!! x Fresh Cafe for POW! WOW! Hawaii 2013
POW WOW Hawaii 2013 saw one of its most successful showings to date with several events and initiatives further complementing the main attraction this year. Longtime supporter Fresh Cafe has been an integral part of the POW WOW landscape since its move to Hawaii from Hong Kong, serving as a main base for artists and attendees. To further support POW WOW’s efforts, Tiffany Tanaka of Fresh Cafe teamed with Nicole Fung of food blog That Food Cray !!! on both a small capsule of T-shirts and tote bags as well as a special menu — dubbed the So Fresh So Cray menu. The T-shirts and tote bags feature food-centric visuals by New York’s Sophia Chang while the menu comprises of variations of delicious Hawaiian classics such as a Poi Malasada Gelato Sandwich (a taro-flavored Hawaiian-style Portuguese donut) and the Haupia Açaí Bowl (a remix of Fresh Cafe’s infamous Açaí Bowl with a coconut twist). Rounding out the menu are the crayfish-inspired Grilled Cheese Cray !!! and an avocado and mint smoothie co-created with Parisian artist Yue Wu. The menu will be available for the rest of the week at Fresh Cafe while the T-shirt (men’s and women’s sizes available) and tote bag are available for sale through both Fresh Cafe and online via the soon to be launched POW WOW online store.