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Sports Illustrated Swimsuit 2013 is pulling out all the stops in delivering its latest campaign, spanning not only all seven continents, but also every media platform an audience can be reached on. In addition to the 220-page magazine dropping, Swimsuit 2013 released through a rebuilt SI Swimsuit website – an app for both tablets and smartphones, a live show hosted by model Chrissy Teigan and Sportsillustrated.com managing editor Matt Bean on February 13, and of course through social media campaigns on Twitter and Facebook.
Featured above is the B-roll and interview from the shoot featuring Kate Upton on location in Antarctica. And once we’re done gawking at her and the penguins in the background, we’ll definitely take some time to appreciate her hard work, as the sunny Florida native endured some of the harshest conditions we could imagine for a bikini model, managing to pull off a seemingly effortless 10-20 shots at a time before having to be literally surrounded by the warmth of her loyal crew.