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“While other players rest after state championships, bowl games or playoffs, the best athletes know there are no days off and training starts the minute their last game ends,” says newly-minted NFL Rookie of the Year Robert Griffin III. “Records, awards, wins and losses are now in the past and it is all about getting ready for week one.” In adidas‘s 30-second spot titled “Blow Up,” RGIII, along with Notre Dame and high school national football champion at John Curtis High School, literally blow apart their previous seasons to begin their off-season workouts, preparing for the start of next season as stadiums and trophy cases explode around them.
The campaign also showcases the new adidas Impact Camo collection, a range that provides premium head-to-toe equipment and is designed to take the world’s best athletes’ off-season training sessions to the next level. Impact Camo features adidas’s darkest onyx over the brightest infrared with bold color and prints to evoke speed, agility and visibility with the entire collection consisting of TECHFIT compression tees, graphic tees, hoodies, shorts, pants, Team Speed socks, Crazy Fast running shoes, Speedcut Trainer and CrazyQuick football cleats. The training collection is available now online and hits adidas performance retailers next month, while the CrazyQuick cleats will be available for purchase in May.