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retaW — essentially “water” spelled in reverse — is the brainchild of Japanese design icon and co-founder Hiroshi Fujiwara. Established in 2008, the forward-thinking fragrance brand churns out collections of classic organic body washes, creams and candles as well as innovative fragrance tablets, room tags and fabric sprays that often meld together unlikely ingredients for its unique scents and intuitive products. New for 2013 is a range of Fragrance Car Tags in Natural Mystic, Allen and Barney scents. Clean and sweet, the Natural Mystic fragrance is a blend of patchouli and vanilla, while the Allen boasts notes of lily and the Barney delights with a light, soapy, fresh-from-the-shower aroma.
Functional, convenient and made with a perfumer’s nose, retaW’s new Fragrance Car Tags are available now from our online store.