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Primitive‘s Spring 2013 collection uses the end of seasonal hibernation as a source of inspiration for their latest lookbook. Noting that “we have shed the layers of the holidays to pursue the rejuvenating climate of spring, a feeling of positive change is in the air and the beginning of a new season is upon us.” Highlights include their Beasts Of The Blvd tee and snapback offering, a limited Pangea collaboration, and made-in-Los Angeles custom denim. The full collection from Primitive will drop this Friday, February 22 both in-store and online.