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PREVIEWS: Jordan Brand 2013 “Year of the Snake” Footwear Pack

In an earlier report, we gave audiences a look at Jordan Brand’s celebration of the Chinese New Year in the form of a “Year of the Snake” pack. A bold color palate is applied to both the Air Jordan 1 and the MELO M9 models, which pays homage to the snake’s ability to detect body temperatures. One of the more artistic and experimental recent Jordan Brand releases, both silhouettes are apt, smart and observant physical interpretations of the Year of The Snake. Now, HYPEBEAST presents a contextualization of both pairs in our latest edition of PREVIEWS. Check out the latest videos over at HYPEBEAST’s YouTube channel and don’t forget to subscribe.

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