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NIGO Discusses Coca-Cola x HUMAN MADE Collection and Plays with Coke Cans

HUMAN MADE designer NIGO and BEAMS men’s creative director Hiroshi Kubo present a new line of Coca-Cola-branded spring apparel under the HUMAN MADE label. The connoisseurs of vintage Americana both reminisce about the pleasures of enjoying the refreshing drink, the memorabilia campaigns, and novelty releases within the realm of the timeless soft drink. In these two exclusive behind-the-scene videos, watch as the commentary unfolds involving their childhood growing up with the company, their thoughts on the triple-name collaboration, and the steps required to create what anyone with the time, resources and devotion would: a giant HUMAN MADE mural made entirely of stacked Coke, Coke Zero and Mello Yello cans.

Date: /Author: Eddie Eng
Category:  Fashion/Tags:  Beams, Nigo, Coca-Cola, Style, Human Made, Video, Hiroshi Kubo/Views: 72
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