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Li Ning and Dwyane Wade present "Make Your Own Way"

“From out of left field” is the wrong sport but gives an apt description nonetheless to Dwyane Wade‘s already five-month old partnership with Chinese sportswear manufacturer Li Ning. Regardless of the initial surprise, Li Ning seems to be fully behind their NBA All-Star, premiering a new commercial campaign entitled “Make Your Own Way.” The commercial previews Wade’s upcoming pro model shoe, the “Way of Wade” as well as the creative partnership between the two parties. With glimpses of the “Way of Wade” interspersed throughout, as well as something to the tune of 28 colorways already in the works, the Li Ning/Wade partnership seems to be doing well – although its impression on the North American general public remains to be seen.

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