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H&M for Brick Lane Bikes Lookbook
H&M presents a versatile collection in a range of fashion-conscious activewear for London’s Brick Lane Bikes. At the central focus of this 11-piece collection is the interest of the bike commuter. With this in mind, H&M and Brick Lane Bikes have designed a collection acutely sensitive to the body movements of the biker, though of course utility knows no bounds. With protective neck fixtures that fold into a blazer collar, T-shirts with side pockets, and water-repellent jackets, H&M worked closely with Brick Lane Bikes to perfectly balance function with contemporary form. The H&M for Brick Lane Bikes collection will release March 7, online, and in 180 select stores.