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  • Image of Essentials: Clement Taverniti of Still Good

Essentials: Clement Taverniti of Still Good

FOUNDER OF STILL GOOD

In this episode of Essentials, we look at the necessities of Clement Taverniti – founder and director of fledgling Parisian fashion mainstay Still Good. The brand was formed over an interpolating success story which belonged to Taverniti’s father’s branding campaign, where a homeless guy took a pair of jeans out the trash, muttering “Still Good.” Having honed his skills in graphics and branding via stints at Kitsune, Dries Van Noten and Homecore, Taverniti developed Still Good in 2012 with an expressive vision in crafting garments that combine wearability elements with odes of high fashion. Minimalist, two-tone with flaunts of color block flair, a sense of neoclassical style is prominent in Still Good’s collection, and as exhibited here is also reflected in Taverniti’s Essentials.

Constantly drawing street-level inspiration though urban scenery and architecture, Taverniti wears Nike Free Run 2 in all-black for comfort and style. To capture such ideas he uses a Canon 5D Mark II, design sketchbook and iPad 2 for on-road documentation, and an architecture tome titled Vers une architecture from the illustrious Le Corbusier for brainstorming. Like any street art enthusiast, Taverniti keeps a thick KRINK marker by his side, while adopting AIAIAI TMA 1 headphones for audio listening. Elsewhere, a Casio film-watch displays Taverniti’s penchant for rare articles. As for layering, he sports a contrast overshirt from the Still Good 2012 fall/winter collection which keeps him warm and distinguished. Taverniti’s appreciation for high fashion design could be seen in his eyeglasses from Tom Ford alongside a vintage COMME des GARCONS wallet, an item passed on to him from his father. Finally, like any modern globetrotting creative, Taverniti keeps his passport by him always for travel.

Date: Feb 11, 2013  /  Views: 25891  /  Author: Arthur Bray  /  Photographer: Karl Hab
Category: Style  /  Tags: Essentials, Still good, Clement taverniti