Coca-Cola x HUMAN MADE x BEAMS 2013 Capsule Collection
Japanese street culture icon NIGO unveil a new line interpreting 20th century vintage Coca-Cola wear with modern-day flair. This conceptual line will launch on the former A Bathing Ape creator’s spin-off line, HUMAN MADE – the next chapter in the purveyor’s onslaught in streetwear. Holding this collection close, the long-term Coca-Cola enthusiast delves into his own depth in memorabilia - having won the Coca-Cola yo-yo competition in the ’80s – crafting modern renditions which draws from NIGO’s own vintage Coca-Cola collection. The line will feature a shop coat, coverall jacket, a work shirt, cap, jodhpur shorts, sweatshirt, and a small capsule of T-shirts – all made with detailed stitching and artistry famed in the early 20th century. The Coca-Cola x HUMAN MADE collection will debut at Tokyo’s iconic boutique BEAMS, so keep your eyes peeled for more news.