atmos x Reebok INSTA PUMP FURY “Snake/British Camo”
Japanese retailer atmos teams up with Reebok on a special 2013 edition of the popular INSTA PUMP FURY silhouette. Adopting a pattern on pattern look with its snakeskin and camouflage combo, the INSTA PUMP FURY embodies themes of both wilderness survival and tribute. The overall appearance of the upper being the dead giveaway of its outdoors appeal, the camouflage is adapted from the same used by the British military in a nod to Reebok’s founding country while the snakeskin appearing underneath the black molded overlays celebrates the current Chinese Year of the Snake. Due for release mid-March, the ¥17,640 JPY (approx. $190 USD) shoes can be ordered through atmos Tokyo.