adidas Unveils Lionel Messi Signature Collection
Today adidas unveils Lionel Messi’s collection of footwear and apparel highlighted by the four-time reigning FIFA World Player of the Year’s first signature cleat. The world record holder for goals in a calendar year will debut his signature adizero F50 this spring – making the 5.8 ounce cleat among the lightest in soccer and features personalized design details including his logo, name and mantra “give all for your team.” The adizero F50 Messi design is a striking combination of red and white – red being Messi’s favorite color and representative of the danger he poses on the field and his fiery passion for the game. The clean white frame of the cleat symbolizes the lightness of his adizero F50 and Messi’s movements which complement the speed-inspired graphics that represent his blistering pace. On the sole, a single red stud stands out amongst 10 white studs which represent Messi alongside his teammates and his philosophy of only being as strong as the team around him. Additionally, Messi’s signature adizero F50 is miCoach Speed_Cell compatible, helping him measure, view and share stats. Apparel options include a black and matte silver woven jacket, training jersey, short and graphic tee – all featuring his logo and mantra with Messi contributing to every aspect of the design over the two-year period. Messi’s signature adizero F50 collection will be available March 1 but fans can pre-order the cleat online.