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HYPETRAK has teamed up with international activation agency Geometry Global to present Young Guru On Engineering Creativity, a talk that looks into the Grammy Award-winning producer’s expertise in engineering and producing for everyone from Drake, Jay Z, Eminem to Beyonce, alongside how music and sound is contextualized today. As an A&R to Roc-A-Fella and Def Jam Records, Young Guru will also share some insightful knowledge on the music industry, in additon to the key ingredients needed to stay creative in the Internet age. Following from talks at USC, BitTorrent, Google, and Redbull Music Academy, we’re excited to host the keynote with the producer aptly dubbed as The Sound of New York. The lecture will take place at Ogilvy’s Hong Kong headquarters this Thursday, December 12 at 6 p.m., with a live stream via the HYPETRAK homepage and YouTube Channel from 6 pm HKT, 12 am PST, 5 am EST and 10 am GMT. Contact firstname.lastname@example.org to RSVP for the lecture.