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Roundel by London Underground x Nike Air Max Collection
Nike‘s ever iconic Air Max series gets a new update through a specially designed Jacquard pack, inspired by London’s underground subway system. Touted as the world’s first underground railway, the pack utilizes jacquard woven patterns made from moquette (a dense woven pile fabric) in a similar style as the upholstery of London’s train cars. The commissioned District geometric pattern was created by famed designer Misha Black back in 1978 for usage on new trains on the District Line.
From a construction perspective, a full one-piece weaving process that wraps around the foot creates a new updated fit and feel for the Air Max 90 without ever changing the visual cues of the cult classic. The Air Max 1 receives the same upper treatment but is produced via a traditional approach to construction. Both shoes feature the classic “Roundel” branding on the tongue and natural gum rubber outsoles.
The first 150 pairs will be release to the public at a Piccadilly Circus station pop-up kiosk space at 6 a.m. on Saturday, December 14 as a celebration of TFL’s (Transport for London) 150th anniversary. The respective shoes will carry price tags of £100 GBP (approximately $163 USD) for the Air Max 90 and £95 GBP (approximately $156 USD) for the Air Max 1s.