Nike Releases “I AM TIEMPO” Teaser
Nike has enlisted Ashley Cole and Gerard Pique for its latest campaign “I AM TIEMPO,” in reference to the legendary football boot – worn by Ronaldinho and 10 out of the 22 players in the Final of the 1994 FIFA World Cup. With each video offering a unique theme, these 20-second teasers are shot in a monochromatic color scheme with each athlete sporting Nike apparel. The England International and Chelsea left-back, Ashley Cole, takes us through his illustrious career and achievements, but reminds us that he has unfinished business to take care of. His Spanish counterpart, Barcelona center-back Gerard Pique, makes connotations to the idea that he needs to become more aggressive between the white lines. Peep the short entertaining clips below, which were directed by creative duo Smith & Read, and stay tuned for more “I AM TIEMPO” campaign pieces.