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HYPEBEAST Road Trips Japan: Udon at Usami-Tei Matsubaya in Osaka

In our quest far and wide for the best of the best, our HYPEBEAST Road Trips stop in Osaka took us to a century old udon shop. Recognized for its legendary Kitsune udon noodles, Usami-Tei Matsubaya is a third-generation family-run udon shop in Osaka, Japan. Kitsune udon is essentially an Osaka-derived version of regular udon noodles paired with a delicious and savory broth commonly topped with a sheet of fried tofu, beef, tempura or tonkatsu. Sticking to traditions, this udon specialist continues using the Usami family’s 100 plus year old original recipe with ingredients acquired throughout the country including Nishiki Market in Kyoto specifically for the tofu (age pronounced a-ge), flour from Chikugoizumi in Kumamoto, bonito flakes from Kagoshima’s Yakushima, salt from the famous Agehama Salt farm of Noto Peninsula, high quality kombu from Hokkaido, soy sauce from Shoudoshima and sugar from Awa. The simplicity of the dishes is without fault as the flavor-intensive broth pairs nicely with the bouncy and chewy udon noodles. Hit up Usami-Tei for a legitimate, That Food Cray !!! approved meal!

Usami-Tei Matsubaya
3 Chome-8-1 Minamisenba
Chūō-ku, Ōsaka-shi, Ōsaka-fu
Japan ‎
p: +81-6-6251-3339

Stay tuned over the course of the next few days as we highlight food, fashion, design and more. For more HYPEBEAST Road Trips adventures, check our inaugural trip to Portland.

HYPEBEAST Road Trips aims to take you across the world and provide you insights into some of the lesser known cultural institutions relevant to our culture. Follow cultural connector and creative Toon fan, Simon Wainwright, Nicole Fung of That Food Cray !!! and writer Joy Yoon (who authored The Best Things to Do in Los Angeles: 1001 Ideas) as we examine and experience some of the most interesting entities across fashion, food, design and art through our HYPEBEAST Road Trips.We’d like to thank TUMI, Mandarin Oriental Tokyo, Onitsuka Tiger and Aoi Kyoto Stay for their support of this opportunity.

PhotographerEugene Kan/HYPEBEAST

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