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To promote its Moto X smartphone, Motorola has created the world’s first interactive print ad to be featured in select copies of WIRED‘s upcoming January issue. The interactive ad allows readers to start customizing the Moto X right from the page, with multiple color options on hand. Check out the video above to see how some simple circuitry allowed Motorola and WIRED to present the world’s first interactive print ad. To see if it in person, pick up a copy of WIRED‘s January issue at select newsstand’s and stores.