BWGH for PUMA Bluefield Project Collection Teaser

Offering a closeup look at its latest collaboration project with PUMA, Parisian label BWGH has released a video teaser showcasing the design influence and creative process behind the collaboration: the Bluefield Project. Showcasing design connections between the artist and the athlete, the two-minute short film features three protagonists all wearing BWGH x PUMA pieces across different platforms: a sports arena, an open field, and in the midst of creating an art masterpiece. Directed by Julien Soulier and Adrien Landre, the video’s creative direction was led by David Obadia himself. Check out the video above and keep an eye out for the BWGH x PUMA collaboration, which is set to drop December 6 at BWGH, followed by a second drop at select stockists including the HYPEBEAST Store.