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burn's YouTube Channel Highlights the Official Energy Drink of the Sochi Winter Olympic Games and Its Athletes

Serving as the official drink sponsors for the Sochi Winter Olympic Games, energy drink burn captures the intimate experience of its athletes in a bid to discover their world leading up to the 2014 games. Presented through burn’s “Ride Again” short movie and the campaign, we’re able to fully immerse ourselves into the art of snowboarding through these athletes — namely Stale Sandbech, Sven Thorgren and Arthur Longo — with spectacular visuals of epic freestyle and terrain performances, plus insights into the highs and lows of being a passionate professional in the sport.

View all the action at burn’s YouTube channel.

PhotographerKalle Hägglund
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