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Rumor: Kanye West Leaves Nike, Signs Creative Deal with adidas's Y-3

Word circling the rumor mill is that Kanye West has opted out of his longstanding relationship with

Word circling the rumor mill is that Kanye West has opted out of his longstanding relationship with Nike, choosing to work with adidas’s Y-3 imprint instead. The new project, hereby referred to as “YEEZI,” was referred to by West at his November 20 show. Reportedly, the venture comes as a result of West spending time with Yohji Yamamoto during the 2014 Mercedes-Benz NYFW show. This shift marks the latest chapter of Yeezy’s ongoing ventures in high fashion, having recently spent time with a team in Milan to design his forthcoming namesake label. Look for more news on “YEEZI” as it surfaces.

PhotographerBrandon Shigeta/HYPEBEAST
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