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Nike Launches the Nike+ Move App

First highlighted at Apple‘s unveiling of the iPhone 5s and iPhone 5c, Nike presents its latest addition to its growing stable of apps: Nike+ Move. Utilizing the 5s’s new M7 motion processor, the app tracks a user’s activity based on Nike’s Fuel system – effectively turning the phone itself into a FuelBand. Users can thus track their activity throughout the day while also comparing their stats to others utilizing the iOS application. Nike+ Move is now available, free of charge, exclusively for the iPhone 5s via iTunes.

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