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Hot off the announcement of its Project Ara initiative, Motorola continues its open market approach with the revealing of the Moto G smartphone. At first glance this mobile device doesn’t pose much of a threat to its Android comrades, boasting a 4.5-inch 720p screen, 8-16GBs of storage, Android 4.3, 1.2 GHz quad-core processor, and a 5 megapixel camera. Nothing mind-blowing here. Until you get a glimpse of its $200 USD price tag that comes contract-free with no SIM-lock and an unlockable bootloader to fully customize its software. Specifications will also include a variety of color choices, 65GB of free online storage through Google Drive, 3G speeds only, and an upgrade to Android 4.4 KitKat will be available by January. The Moto G will launch in Brazil, the UK and Ireland today, Canada and other parts of Europe in the coming weeks, and the U.S. and India in early 2014.