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Leica M Designed by Jony Ive & Marc Newson for RED Sells for $1.8 Million

The RED activism campaign recently turned to accomplished designers Sir Jony Ive and Marc Newson to

The RED activism campaign recently turned to accomplished designers Sir Jony Ive and Marc Newson to customize a range of consumer products to be sold at auction. A collection of objects that would not seem out of place in a museum was the driving thought behind this latest RED project, which incorporates a custom Leica M camera. Features include a magnesium die-cast body, a commemorative inscription recognizing Ive and Newson, as well as anodized aluminum components unsurprisingly in the vein of many Apple products. Blowing past estimates that ranged between $500,000-$750,000 USD, the specially designed Leica sold for $1.8 million USD at an auction held by Sotheby’s.

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