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Following rumors that Kanye West would be cutting ties with Nike, official news broke moments ago via the Angie Martinez Show that Mr. West would be signing on with adidas. Ye stopped by the show and opened up regarding his reasoning for the move as well as highlighting his sentiments towards making the shift. While it may seem abrupt – in light of the “Red October” commotion – the move is hardly surprising, as the artist-turned-designer recently spoke out against the fashion industry as whole including the likes of Hedi Slimane, Bernard Arnault, Francois Pinault and Nike’s CEO, Mark Parker. Speaking out on the subject, Ye stated:
“The old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.”
Listen to the full interview below and let us know what you think about the latest Kanye West transition in the comment section.