adidas to Shutdown SLVR Line
Blending utilitarian aesthetics with high fashion designs, adidas SLVR has produced a slew of innovative designs since its inception in 2009. Yet its celebrated tenure has now come to an end with the current 2013 fall/winter collection. To further tackle the high fashion market, adidas is currently putting more focus on its collaborative ventures with designers such as Raf Simons, Rick Owens and Tom Dixon, hence the termination of adidas SLVR. See below for an official statement from adidas and stay tuned for forthcoming collaborations.
“From spring 2014, adidas will introduce a new approach to sophisticated sportswear within the Sport Style sub-brand, which will exclusively be available for friends and partners of the adidas family.”