The word ‘MilSubs’ might not mean much to the average consumer, but then again, HODINKEE isn’t really the average watch blog site. Similarly, Grahame Fowler isn’t the average retailer. In fact, for any collector to have 13 MilSubs – referring to an uncommon military-specific Rolex model – is worthy of a double look. Here HODINKEE takes an inside look at Fowler and his eponymous New York brick and mortar, where the clothing expert gives an engaging account of his life thus far, what influences his current design work, and even runs through his collection of rare and hand-made goods. Enjoy the video above.