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The Making of the All-New Apple Mac Pro

As reported yesterday, Apple‘s latest desktop – the Mac Pro – is set to deliver in December. While the compact powerhouse will feature a bevy of premium hardware and performance updates that make it effectively the fastest Mac ever, there’s another facet of Apple products that make them so successful – the design. There’s something breathtakingly charming about opening one of those square boxes, staring down at the frosted chrome of an Apple product, its back simply reading: “Designed by Apple in California, Assembled in the USA.” Here, ahead of the computer’s release date, Senior Vice President of Operations Jeff Williams takes us through exactly what that message means. Enjoy the video above, then read all the specifics on the Mac Pro here.

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