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Music and culture purveyors LOUD kick starts a new series titled #Roadtrippp, with its first episode enlisting rapper Casey Veggies and his Peas & Carrots collective, Josh Peas and Anwar Carrots. In this short clip, we learn more about the origins of the blog-turned-fashion label, its Los Angeles roots, and how friendship is the core fundamental behind the streetwear imprint. Each creative also disclose their own roles in the label, while Casey shares his process to stardom, one which saw him discard aspirations as a basketball player for a tenure in hip-hop. You can catch new #Roadtrippp episodes every Tuesday over at LOUD.