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New Balance Welcomes New Global Flagship Store in Barcelona

New Balance recently launched its 375 sq-m global flagship store in Barcelona, and HYPEBEAST was there to witness the celebration firsthand. Reflecting the brand’s 107 years of history while harnessing the city’s vibrant culture, the concept store maintains the footwear brand’s roots in running and is themed around performance —  referencing a stadium, track and arena. With the opening celebration, New Balance Excellent Maker, Osian Batyka-Williams was at the scene creating a live installation to coincide with the launch of the extremely limited New Balance Made in UK BRC47 991. Watch the video above for insights on the brand from some of the key members of New Balance whom were in attendance during the flagship store’s opening.

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VideographerSantiago Arbelaez/Hypebeast
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