HYPEBEAST Magazine Issue 5: The Frye Company Process Video

Our next installment of PROCESS takes us to the facilities of The Frye Company, a bootmaker with well over 150 years of history and knowledge in the craft. Made entirely in the good ole U.S. of A, each boot goes through 190 steps from raw material to finished product. Although each of the meticulous 190 steps are not shown in this video, the core and crucial procedures that give each boot shape are carefully outlined and explained in detail. Serving to supplement HYPEBEAST Magazine Issue 5: The Process Issue, where we conducted our first ‘Factory Visits’ on print with Frye, readers can now learn more about the facilities of a brand and the hard-working individuals behind each product.

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