Europ Assitance IT x M&C Saatchi Submarine Crash in Milan
International advertising powerhouse M&C Saatchi put together a savvy PR stunt for Italian insurance group Europ Assitance IT. The idea behind this bold statement was to get people to think about how well they are covered. This perfectly executed submarine crash included a staged performance of a hectic aftermath with emergency services and news reporters swarming around the situation. Check out the video over at Huffington Post UK.