For the fashionably inclined it’s vital to know exactly what goes into a product, the history behind the design and what the overall idea may be behind the brand. Japanese Americana-oriented powerhouse The Real McCoy’s has once again deployed such a guidebook, simply titled “Yearbook 2013.” For the first time in its publication history, the fully English-translated, in-depth volume contains all the necessary information for aficionados of the brand within 140 richly-colored pages.
Owners will get an inside look at how their products are made as well as proper parameters on how to wear each available garment. Furthermore, sizing charts and maintenance procedures are complimented by celebrity pictures both foreign and domestic. With 30,000 issues sold annually in Japan, this release will surely be a hit and a future essential for global consumers of denim, leather and military stylings. Now available at Japanese The Real McCoy’s retail stores in Osaka, Tokyo, Kyoto and Fukuoka, their online web store and other major bookstores.
Photography: Eddie Eng/HYPEBEAST