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Nike may have faltered slightly last year for being the first company in the UK to have its Twitter campaign #MAKEITCOUNT banned – a controversy which questioned Wayne Rooney’s new year resolution tweet over marketing intentions. But Nike continue to deliver undeniably motivational viral content, highlighting the importance of health and fitness – a message we can’t fault. Spinning off the central theme of ”live life to the fullest,” this fast-paced clip shows athletes overtaking competitors and beating their own personal best in the dawn of the new year while a number of motivational quotations from Nike athletes accent the clip throughout, most notably from Serena Williams, Alex Morgan, in addition to a quick cameo from Mo Farah. Check it out and get inspired.