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Nike: We Will #MAKEITCOUNT

Nike may have faltered slightly last year for being the first company in the UK to have its Twitter

Nike may have faltered slightly last year for being the first company in the UK to have its Twitter campaign #MAKEITCOUNT banned – a controversy which questioned Wayne Rooney’s new year resolution tweet over marketing intentions. But Nike continue to deliver undeniably motivational viral content, highlighting the importance of health and fitness – a message we can’t fault. Spinning off the central theme of  ”live life to the fullest,” this fast-paced clip shows athletes overtaking competitors and beating their own personal best in the dawn of the new year while a number of motivational quotations from Nike athletes accent the clip throughout, most notably from Serena Williams, Alex Morgan, in addition to a quick cameo from Mo Farah. Check it out and get inspired.

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