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Here’s a look at Nike Basketball’s first ad in its campaign for the Kobe 8 System. The quaint film, titled “#COUNTONKOBE,” lays down the law and reminds that viewer that he essentially can’t be beaten through its juxtaposition of images that reflects his daily routine and commitment to excellence on the court, if not his complete ownership of it. Naturally, we do catch a few glances of the shoe itself – the lightest and lowest sitting shoe the NBA star has produced to date.