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GOODENOUGH IVY Store Now Open

A brand founded by streetwear kingpin Hiroshi Fujiwara approximately 2 decades ago, GOODENOUGH is a conceptual mainstay built from Japan’s formative Ura-Hara scene. Weathering changes in the ever evolving fashion landscape, GOODENOUGH continues to release simple, functional yet trend-driven streetwear garments, placing itself firmly alongside peers like NEIGHBOURHOOD and mastermind JAPAN. Now, GOODENOUGH has opened another brick & mortar in the Miyagi prefecture of Japan. The minimalist store will stock the brand’s denim selvage offerings, light flannels, and the cut & sew collection among other limited items.

GOODENOUGH IVY STORE
Aoba-ku, Sendai
Miyagi Prefecture
central 2-8-26 1F
11:00 – 20:00

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