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For Spring/Summer 2013, the star of Eleven Paris‘s campaign is none other than musician Lenny Kravitz — he of the nose piercing, abs and leather pants. The latest face of the French label was cast to help celebrate the 10th anniversary of the brand and is featured alongside pink-haired model Charlotte Free of Maybelline fame. Photographed by Renaud Corlouer, the campaign was shot in Miami and showcases Eleven Paris’s tailored men’s looks in off-white and the vivid pastel hues of South Beach.

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