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Depending on the time, Jay Paavonpera is an artist living in Brooklyn. He works what some would deem a normal, responsible job during the day, as the Public Relations Manager for Dior Homme. During the evenings though, Paavonpera enjoys an alter existence in his studio, creating mixed-media visual art. With a vested interest in the latter, Paavonpera presents everyday found materials to the viewer in a distinctive way, vaguely reminiscent of DuChamp’s Bicycle Wheel or other such work. In regards to his day job, of which design is an integral component, Paavonpera has a keen perspective on the direction of high fashion as guided by hip-hop and celebrity figures. Cool and collected on the exterior, watch as he explains his complex thought on music, fashion and art in this conversation with HYPEBEAST.
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