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Few maintain the knowledge and understanding required to bridge the gaps between fashion and functionality quite like Errolson Hugh. Apart from founding the ever-innovative Acronym, he’s spent ample amounts of time refining his craft with numerous other like-minded brands including Stone Island and their Shadow Project. Despite similar color usage, the Shadow Project has become a further creative outlet for Hugh. Never shy to assume front and center stage, Hugh stars in a dark and suspenseful video that portrays the graceful descent of the 2012 fall/winter season.