Over the course of its relatively short history, England’s Palace Skateboards has turned itself from a skateboard company to a revered “underground” fashion brand. Perhaps their sense of humor went misinterpreted when they adjusted a certain French icon to fit their basic apparel. All things considered though, Palace’s aesthetic has grown wildly popular, in skateboarding and otherwise. As such, the brand has decided to open its first pop-up shop in its hometown of London. “ROLL UP” will be a one-week shopping experience complete with reissues and new editions of their apparel, as well as their full range of hard goods. This announcement also parallels the webstore launching the same week. If you live in the London area, drop by the shop starting September 7.