OTHERS by Hypebeast: Fab.com and Bradford Shellhammer

As part of the ongoing OTHERS by Hypebeast series, attention is turned to Fab.com and their Chief Design Officer, Bradford Shellhammer. Spearheading the fastest-growing eCommerce website around, Shellhammer opens up about the principles behind the company that has laid the groundwork for success. Relying on an idea that the creator’s story is every bit as important as the technical construction, it’s no wonder why the passion is transparent on both the ends of the manufacturer and the seller. Simply put, Shellhammer and his partner’s success stems from one tiny realization: what could they both do better than anyone else?