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Official 2012 Fall/Winter "Crown of Laurel" Video Lookbook

For some, hats are simply headwear — protection from the elements, perhaps, or a way to disguise a bad hair day. Others, such as California-based label Official, see things a little differently. With its view of headwear as “a crown, a statement, an exclamation point and sometimes a simple complement to bigger and bolder things,” the brand has released its video lookbook for Fall/Winter 2012. The “Crown of Laurel” collection includes a range of its premium, skate- and street-inspired hats featuring laser-cut appliques, high definition prints and sourced fabrics, making for a bold, individualized offering of statement headwear. The video, shot in gritty urban confines, is juxtaposed with a lighthearted soundtrack and humorous vibe that displays the joy and youthfulness with which Official approaches its collections. Look for the Official 2012 fall/winter “Crown of Laurel” offerings to release via its online store and select stockists worldwide.

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