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New Era 2012 Fall/Winter Authentic Vintage Collection Preview

The New Era 2012 Fall/Winter Authentic Vintage collection is comprised of EK and New Era Originals styles, headwear that the legendary label built its foundation on. It may surprise some that New Era was founded in 1920 not as an athletic headwear brand, but as a producer of fashion caps, specializing in the Gatsby. To introduce its latest vintage styles for the season, the brand enlisted the help of photographer and blogger, Nick Joseph of, as well as the contributions of a host of tastemakers and influencers. The video was shot in and around the Baxter Finley Barber & Shop in Los Angeles, California and touches on an array of topics –  New Era’s heritage, the current state of headwear, and the various elements that make up one’s style.

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