Lee Round Up Ex-Olympians and Dancers for Their 2012 Fall/Winter Campaign

Lee has been in the business of crafting denim for over a century. As such, the label knows a thing or two about the significance of fit. For Fall/Winter 2012, they focused on perhaps the only thing more important than the fit of your jeans — what you do in them. With the concept of movement at its heart, Lee’s campaign for Fall/Winter 2012 involves a host of real-life dancers, synchronised swimmers and ex-Olympic gymnasts, individuals who know better than most that style is nothing if you can’t move. Watch the video here and visit Lee’s website for more information about the campaign.

Date: /Author: Staff
Category:  Fashion/Tags:  Denim, Lee, Style, Videos
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